Launching Reebok's Nano X2 Shoe Line

Reebok enlisted elite global athletes and trainers to bring to life the Official Shoe of You campaign and mantra.

Photographer Anthony Blasko and Director of Photography Raul Casares worked together on location and in studio, in Brooklyn, Queens, and Long Island to tell the stories of three athletes. We show how these incredible athletes thrive inside and out of the gym wearing Nano X2. The men's shoe took a workout with cross-fit superstar, athlete and training coach Christian Harris, and the women’s shoes with uber fitness instructor Jess Sims, and uber soccer star Julie Ertz.

Christian Harris has a really great gym in Long Island, in which we spent a good day working. What a nice guy he is. Some amazing locations that we didn't know existed included Socceroof, an indoor pro soccer training and live event space. We shot at their Long Island City / Astoria location. Former pro soccer player Julie Ertz showed her dexterity and speed. With the heat in Houston, you'd think this kind of space would be popular here too! And it was literally the most gorgeous day you could imagine next to the Queensboro Bridge, when we shot at Queensbridge Park with Jess Sims and her beautiful dogs. 

Usually we are providing production services for Vayner and NEEDaFixer but we flipped the script and hired each of the companies to work on our project this time. Thank you John Sepe and Will Tatum with Vayner and Saskia Schiel with NAF for your kind stewardship of the different elements of the project for us.

We then worked with our final talent remotely, although we would have all loved to travel to Iceland. Can you imagine living in Iceland, being a world class athlete, and having your own open-air gym in your backyard? Professional cross fit and Olympic weightlifting athlete Annie Thorisdottis has all that. We loved working with her on this Reebok project. She did a lot more work than we did. :-)

For Annie’s portion, we filmed with remote production approvals from Reebok and Bird House Productions in New York. We were thrilled to work with Creative Artists Iceland and our Director / Photographer / DP Bernhard Kristinn. Deep gratitude to Saskia Schiel for her impeccable production management support. 

Type of production: Photos/Video web content

Client: Reebok

Reebok Director of Production: Merritt Davies

Production Company: Bird House Productions

Producer: Lynn Birdwell 

NY Production Services Company: Vayner Productions 

NY Photographer: Anthony Blasko

NY Director of Photography: Raul Casares

NY Celebrity Talent: Christian Harris, Jess Sims, Julie Ertz

Iceland Production Services Companies: NEEDaFIXER / Creative Artists Iceland

Iceland Production Manager NaF: Saskia Schiel

Iceland Celebrity Talent: Annie Thorisdottir 

Iceland Director, Photographer + DP: Bernhard Kristinn