Drake decided he wanted to create a music video for the song Rich Baby Daddy, and to Direct and DP it too. The call? Wednesday. The shoot? Saturday. It must be released on Valentine's Day.

It was shot on a Hi8 camcorder, to give the feel of a real home video. Some phone video is used as well in the final edit. This meant we had to find a place in Houston to transfer that footage from video to digital.

The video got 12M views in the first 2 weeks on YouTube, and fans continue to hotly debate how it was shot and the format used, and who the baby's daddy was. 😂

We can quickly turn around a request like this, and execute (find a real working hospital that will let us shoot at midnight!) -- things that couldn't be done if we didn't already work with the best film industry professionals in Houston.

After wrapping this 10 hour shoot, Drake flew AirDrake to Las Vegas and won a bet on the Chiefs at the Superbowl.