Holograms & Telemedicine – A Campaign Created in Houston
Press Release
Houston, Texas
2nd.MD, a leader in Telemedicine, required a web and mobile video produced, to introduce their on-line agent “Gabi,” a virtual assistant, who will streamline consultation services with human doctors and nurses to remotely-located 2nd.MD clients.
Houston-based Bird House Productions, in association with zyntroPICS Inc., proposed to 2nd.MD’s Creative Director, Eddy Henry, the prospect of creating a holographic “Gabi” by shooting that element of the video on a volumetric video production stage.
2nd.MD’s Creative Director, Eddy Henry, said “Let’s do it.”
After exploring options for a volumetric video studio partner, Metastage/Los Angeles became the best facility available. Metastage CEO Christina Heller, says, “zyntroPICS and Bird House Productions are ahead of the curve when it comes to virtual production. Integrating volumetric captures into game engines for framed 2D content is new territory and they are at the forefront figuring out what works and what doesn't.”
Volumetric video is generally applied to Augmented Reality applications. In order to create a web/mobile video, including a 3D set and digital FX, the Gabi project required a team of Digital Production and Post Production talent, familiar with UNREAL game engine creative design. Josh Maida says, “At Six Foot we are always excited to work with cool new tech and were extremely pleased to be invited by Bird House Productions and zyntroPICS to work on a volumetric video for 2nd.MD.”
The final web/mobile video will be released to 2nd.MD clients in June 2020. In addition to the video, proof of concept tests utilizing the same files include Mobile App Augmented Reality, Web-based Augmented Reality, Virtual Reality and Looking Glass Factory displays.
Weymueller stated, “Volumetric video and holograms introduce human actors into areas previously reserved for 3D animated characters. Additionally, this gets truly exciting where the creative assets generated are applied to cross-platform storytelling environments, from video, to AR, to VR, to Holographic displays.”
Bird House Productions and zyntroPICS have entered into a strategic partnership whose goal is to establish a scalable volumetric and real-time virtual production stage in Houston in 2020. Birdwell and Weymueller first met when working together to produce the world’s first bilingual episodic web series in Houston, the year after YouTube was launched.